Tag Archives: selling

It’s What They Want, Not What You Have

A few weeks ago I was working on behalf of a company at a business exhibition, using my strolling magic to engage with visitors as they walked around the event. I am not selling anything directly, but my job is … Continue reading

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Keeping The Faith

Having your own business requires many attributes, and one of them is possessing a strong sense of self belief. The entrepreneur who starts his own business venture will often have to deal with a succession of naysayers, those who seem … Continue reading

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My Success Could Be Your Failure

Every now and again you read a news report about one of the major supermarkets and how they are having a really bad time. Column inches are taken up discussing why this retailer or that high street shop brand seems … Continue reading

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Why Printed Magazine Advertising Still Has Value

I have been earning my living from magic for over 30 years and naturally enough in that time I have seen a huge number of changes in the way that business is done. The biggest change, I guess, has to … Continue reading

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What Does Your Customer Want?

My wife and daughter go together for a long weekend’s holiday abroad each year, a sort of mother and daughter indulgence thing, and every time they like to go to a different major city. In the past they have spent … Continue reading

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