Tag Archives: Events

It’s What They Want, Not What You Have

A few weeks ago I was working on behalf of a company at a business exhibition, using my strolling magic to engage with visitors as they walked around the event. I am not selling anything directly, but my job is … Continue reading

Posted in Business Advice | Tagged , , , , , , , , | Leave a comment

What Does Your Customer Want?

My wife and daughter go together for a long weekend’s holiday abroad each year, a sort of mother and daughter indulgence thing, and every time they like to go to a different major city. In the past they have spent … Continue reading

Posted in Business Advice | Tagged , , , , , , , , | Leave a comment

How Businesses Waste Money

It seems to me that many businesses attend business exhibitions with the express purpose of wasting as much time and money as possible! What other explanation can there be for them investing in exhibition space, publicity materials, attendant staff and … Continue reading

Posted in Business Advice | Tagged , , | 4 Comments